About

I'm Shiv, a former digital marketing executive of 11+ years, with time spent in operations and sales leadership at major adtech and media companies. Most recently, I was VP of Sales at Criteo. I’m also a proud son, husband, and Dad!

I love teaching. From tutoring homeless youth in Los Angeles to being a fixture at AOL’s internal university, I’ve always gotten a thrill from imparting knowledge to others. Ever since getting into this industry, I’ve been obsessed with taking a seemingly complicated space and simplifying it into understandable terms. That obsession originally manifested itself as a ‘Programmatic 101’ lecture that I gave regularly at Johns Hopkins University and The Gabelli School of Business at Fordham University. It has evolved to where I am today: adjunct professor at The Leavey School of Business at Santa Clara University, teaching a course on programmatic advertising, and founder of U of Digital, a digital marketing education company.

My goal for U of Digital is to offer digital marketing education that will empower individuals and teams to drive better outcomes. And hopefully have fun while doing it.

There will be a lot more about the team, and a ton of additional information / resources made available on this site in the coming months, so please check back in. Thanks for visiting and happy learning!

Shiv Gupta
Founder, U of Digital

The U of Digital Expert Network       

An ever-growing team of seasoned, industry experts that have held senior roles at companies like Oath, AppNexus, Facebook, Google, DataXu, Condé Nast and more. This incredibly talented group helps create top-notch pedagogy, curricula, e-learning content, live workshops, and certification programs for U of Digital.

Beau Ordemann

Head of Platform Sales, Verizon Media Group

Danielle Kramer

Director of Business Development, The Trade Desk

Mario Schiappacasse

Head of Programmatic, Jellyfish

Taryn Rosada

Director Enablement, Intersection

Geoff Dodge

Former CRO, PebblePost

Adam Smith

VP of Sales, Flashtalking

Brian Tomasette

Head of Media, Camelot

Brennan Beyer

Managing Director, DataXu

Lauren Cann

Director of Agency Relations, Innovid

Carly Costantino

Group Director, Razorfish

Hannah Volkman

Client Partner, Facebook

Samir Shergill

VP, AppNexus

Jon Hudson

CRO, Jampp

Jim Norton

CRO, Dosh

Richard Sgro

Former Head of Sales, mParticle

Scott Simon

Account Executive, Sendgrid

Eric Rogers

Co-Founder, TINC

Rick Abell

VP Publisher Development, Exponential

Jon Carmen

Co-Founder & CEO, SimpleFund

Alex Boras

Platform Sales, Samsung Ads

Our Partners